I’m a seasoned design leader with 13 years of proven impact launching differentiated digital experiences. I lead teams building products from 0 to 1 and guide startups to evolve processes from early stage to scale. I develop designers based on a strategic vision so they can align their craft and career aspirations to make a big impact.
Management
I currently manage digital design work (research + product design + service design + content) across three product areas at H-E-B. I was a founding member of the Wellness team and first design manager on the team. Under my leadership, the first digital Wellness product (a food-as-medicine meal planning tool) launched.
I use design thinking and frameworks to unlock new potential for people and processes. I lead with strategic vision to ensure work and passion is aligned with purpose and business value. I believe that leadership style must adapt to the situation at hand, and I strive to remain curious in the face of conflict.
Product Design Samples
Internal platform for clinicians and care coordinators design & strategy
Grand Rounds · 2018
Design strategy · long-term visioning
